|Creator:||Levi Strauss and Company|
Levi Strauss & Co.,
|Type of Resource:|
Title from heading in central panel; text continues, "Koveralls keep kids kleen. 75 [cents] the suit everywhere. A new suit free if they rip".
Chromolithographic advertising leaflet distributed at the Panama Pacific International Exposition, San Francisco, 1915, where the Levi Strauss Company had a complete factory in operation in the Palace of Manufactures. Consists of a 57 x 18 cm sheet of heavy paper, with three panels on the inside: a central panel with advertising text, reproductions of labels, and depiction of the entrance to the Levi Strauss exhibit, and upper and lower panels with a total of 12 figures of children wearing "Koveralls", "Koverall nighties", and "Boys Overalls", and 4 figures of men working in overalls and jeans. The outside is printed in a design of blue denim, red stitching, and brass rivets, and the sheet creased to fold up into the shape of a pair of jeans.
1 print (advertising leaflet) : lithograph, color ; 57 x 18 cm., folded to 10 x 20 cm.
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|Curatorial Area:||Beinecke Library|
Blues: Color and Concept
|Extent of Digitization:|
|Source Digital Format:||
High Resolution (image/tiff)
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