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Instruction book on beauty culture / by Mme Ezella Carter, 3600 Wabash Avenue, Chicago, Ill. ; taught by Cora J. Washington, 10521 Arthur Avenue, S.E., Cleveland, Ohio ; Dr. W.M. Carter, Physician in Charge

Instruction book on beauty culture / by Mme Ezella Carter, 3600 Wabash Avenue, Chicago, Ill. ; taught by Cora J. Washington, 10521 Arthur Avenue, S.E., Cleveland, Ohio ; Dr. W.M. Carter, Physician in Charge

Call Number:
Creator: Carter, Ezella Mathis, 1882-1934 Washington, Cora J
Subjects:
Genre:
Type of Resource:
Description:
Title from cover.
Prices for various hair products are listed on page 1, but most of the text is comprised of "lessons" and home remedies for taking care of the skin and hair of African American women.
"Madam Carter merged the entrepreneurial with the philanthropic ... [and] engaged in a door-ro-door sale approach, entering black women's homes and teaching them how to care for their hair. She consciously sought out not only well-to-do women with disposable incomes, but poor ones as well ... Madam Carter seized the opportunity offered by entering black women's homes under the nonthreatening guise of selling beauty products, and used it to do race work ... where she could act as a social reformer and establish herself as a true race woman ... After training other women in the beauty trade and in their role as racial uplifters, Madam Carter gathered her sales agents into 'Life Boat clubs,' appropriately named since the clubs 'were designed to save the people in the sections where [the agent] traveled.' These clubs were educational, industrial, and benevolent in nature." From Beauty and Business: Commerce, Gender, and Culture in Modern America, edited by Philip Scranton (New York : Routledge, 2001) p. 174-176.
Cora J. Washington was likely one of Madam Carter's sales agents.
Original wrappers. Ownership inscription: Ora Patterson. A second ownership inscription has been roughly erased and is undecipherable.
Physical Description:
24 p., [1] leaf of plates : illustration ; 18 cm.
Rights:
The use of this image may be subject to the copyright law of the United States (Title 17, United States Code) or to site license or other rights management terms and conditions. The person using the image is liable for any infringement.
Curatorial Area: Beinecke Library
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Source Digital Format:
High Resolution (image/tiff)
Object ID: 11446629
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